Published yesterday afternoon, January 5, 2026, ECA Group has announced a significant rebranding initiative. The entities previously known as ECA Assurances, ECA Entreprises, and ECA Patrimoine will now operate under the single brand name Heomi. This strategic shift marks a pivotal moment in the group’s evolution, aiming to unify its diverse insurance activities and present a more cohesive image to the market.
A Unified Identity for a Transformative Trajectory
This brand evolution is designed to strengthen the readability and coherence of the group’s operations while embracing a dynamic of modernization. The name Heomi, inspired by the historical symbol of the helmet, signifies protection and loyalty, echoing the company’s mission to protect and support clients with simplicity and trust.
The name change is accompanied by a completely redesigned visual identity. Blue is used to convey trust, while a pink dot symbolizes innovation and the convergence of human and artificial intelligence. The ‘H’ symbol, an open silhouette, emphasizes proximity and human connection, highlighting these as core values of the new brand.
A Promise Centered on Clarity and Customer Experience
Through Heomi, the group reaffirms its commitment to providing more understandable and accessible insurance solutions. The stated objective is to enhance the experience for policyholders, brokers, and partners alike, striking a balance between technological tools and human interaction.
This evolution is also intended to support the group’s development in strategically important segments, particularly animal health insurance, which has been identified as a key area for growth and engagement.
Modernized Processes and Strengthened Partner Relationships
The new identity is part of a broader operational transformation. The group reports working on more transparent customer journeys, strengthened relationships with brokers and partners, and the deployment of technological innovations aimed at offering more personalized support.
This modernization is coupled with a firm commitment to making insurance simpler, clearer, and more human, without compromising the group’s historical foundations.
A Common Brand, Entities Retaining Autonomy
While the Heomi identity becomes the common foundation, the individual entities will retain their legal and operational autonomy. In this framework, ECA Assurances becomes Heomi, ECA Entreprises becomes Heomi Entreprises, and ECA Patrimoine becomes Heomi Patrimoine. This organizational structure aims to preserve the specific expertise of each activity while projecting a unified group image.
Present across the entire insurance value chain for individuals, professionals, and businesses, Heomi intends to embed this transformation for the long term, affirming a positioning focused on protection, proximity, and trust.
Source: [lyon-entreprises.com](https://www.lyon-entreprises.com/actualites/article/eca-adopte-le-nom-heomi-et-unifie-ses-activites-sous-une-nouvelle-identite-de-marque)
