Bron’s New Galleries: A Green Transformation to Attract Visitors
Lyon, April 23, 2026 – The upcoming New Galleries commercial center in Bron is taking a significant step forward in its development. Set to open by late 2026, the site will integrate a strong landscape dimension, aiming to transform the customer experience and address urban climate challenges.
An Evolving Commercial Project Towards a More Hybrid Model
With nearly 37,000 square meters of surface area and approximately 80 shops, the New Galleries Bron are slated to open in the Lyon metropolitan area by the end of 2026. Beyond traditional retail, the project is part of a broader transformation of physical commerce. The objective is no longer solely to attract customers for purchases, but to extend the time spent on-site by offering spaces for relaxation, dining, and services.
The announced greening, scheduled for September 2026, is central to this strategy. It aims to reposition the site as a vibrant living space, capable of attracting visitors beyond peak commercial hours.
A Response to Climate and Urban Challenges
The landscape project envisions a profound transformation of the exterior spaces, with a significant reduction in mineral surfaces in favor of vegetated islands and shaded areas. Tall trees, urban meadows, and planted spaces are designed to reduce the effects of heat during summer. The site will also incorporate features promoting biodiversity, including shelters for insects and birds.
Another key aspect is water management. The forecourt has been designed to absorb rainfall and limit runoff, aligning with an adaptive approach to more intense climatic events.
Strategic Positioning to Meet New Customer Expectations
This evolution reflects a paradigm shift in commercial real estate. Shopping centers must now cater to more demanding consumers who are sensitive to the quality of spaces and their environment. In this context, the green dimension becomes a powerful lever for attractiveness. It allows for differentiation of the offering and addresses expectations related to well-being and ecological transition.
The Bron project is consistent with a trend already observed in other recent developments, where commerce is hybridizing with broader uses, encompassing leisure, services, and living spaces.
A Key Attractiveness Factor for Eastern Lyon
Located near Parilly Park and Essarts Wood, the future site seeks to strengthen its integration into its environment. The goal is to create continuity between the commercial and natural spaces. For eastern Lyon, this type of facility represents a significant driver of attractiveness. It contributes to the revitalization of historic commercial areas while addressing broader urban planning issues.
It remains to be seen, upon opening, the site’s ability to sustainably attract visitors in an increasingly competitive commercial landscape.
