Aurema Nettoyage to Enter Industrial Cleaning Market
Genas, April 7, 2026 – Aurema Nettoyage, a cleaning company headquartered in Genas, is poised to enter the industrial cleaning market, marking a significant strategic expansion. The company, which has established a strong presence in the residential and commercial sectors, aims to become a key player in specific industrial segments by 2030.
Luc Randriana, president of Aurema Nettoyage, confirmed the company’s ambitious plans. “We must be a significant player in certain industrial sectors by 2030,” stated Randriana, whose SME currently employs 150 people in Genas.
Strategic Diversification and Employee Training
To achieve this goal, Aurema Nettoyage plans to enhance its employee training programs, focusing on acquiring new skills specific to industrial cleaning. Randriana emphasized the complexity of the cleaning industry, noting, “Cleaning is a much more complex universe than it appears at first glance. No single training allows one to be competent in all sectors. Depending on the markets we approach, there are different processes, different products, different machines…”
This initiative highlights the company’s commitment to specialized expertise and high-quality service delivery in the new industrial ventures.
Growth in Auvergne-Rhône-Alpes Region
Initially a purely Rhône-based company in 2009, Aurema Nettoyage expanded its operations eastward three years ago with the establishment of Aurema Alpes Léman in Annecy. This new entity covers the Savoie and Ain departments, contributing significantly to the group’s overall growth.
The company’s turnover increased from 1.9 million euros at the end of 2022 to 4.1 million euros by the end of last year. While two-thirds of this revenue was generated by the Lyon agency, Luc Randriana anticipates a 60/40 split in 2026, with a projected total turnover between 4.5 million and 4.6 million euros.
Future Outlook and Market Position
Aurema Nettoyage’s entry into the industrial market is a calculated move to diversify its portfolio and solidify its position as a leading cleaning service provider in the Auvergne-Rhône-Alpes region. The company’s focus on specialized training and strategic expansion underscores its commitment to long-term growth and market leadership.
This expansion comes at a time when other companies in the region are also making strategic moves. For instance, the Lyonnais GPO is modernizing the Orapi maintenance plant in the United Kingdom, and the TDS company in Genas is exploring export development. These activities indicate a dynamic and evolving business landscape in the region.
The company’s continued growth and strategic market entries are expected to create new opportunities and further strengthen its presence across various cleaning sectors.
