Lyon, France – January 5, 2026 – ECA Assurances, a prominent player in the French insurance market for three decades, has officially announced its rebranding to Heomi. This strategic transformation unifies its various entities-ECA Assurances, ECA Entreprises, and ECA Patrimoine-under a single, cohesive brand identity. The move, effective today, marks a pivotal moment in the group’s evolution, aiming to enhance clarity, modernize operations, and reinforce its commitment to protection and trust.
A New Identity for a Unified Vision
The rebranding to Heomi is designed to streamline the group’s diverse activities and present a unified front to clients and partners. The name ‘Heomi’ draws inspiration from the French word ‘heaume’ (helmet), symbolizing protection and loyalty, values that the company emphasizes as central to its mission. This change is accompanied by a completely redesigned visual identity.
The new visual identity prominently features blue, representing trust, complemented by a pink dot that signifies innovation and the synergy between human intelligence and artificial intelligence. The ‘H’ in the logo is crafted as an open silhouette, underscoring the brand’s focus on proximity and human connection, which are highlighted as core tenets of the new Heomi brand.
Clarity and Enhanced Customer Experience at the Core
Heomi’s strategic shift is driven by a commitment to offer more transparent and accessible insurance solutions. The group aims to significantly improve the experience for policyholders, brokers, and partners by striking a balance between technological advancements and personalized human interaction. This evolution is also expected to propel the group’s growth in key strategic segments, particularly in pet health insurance, identified as a significant area for expansion and engagement.
Modernized Processes and Stronger Partner Relationships
The new identity is part of a broader operational transformation. Heomi is actively developing more transparent customer journeys, fostering stronger relationships with brokers and partners, and implementing technological innovations to provide more personalized support. This modernization effort seeks to simplify and humanize the insurance experience while preserving the group’s historical foundations and values.
Unified Brand, Autonomous Entities
While Heomi serves as the overarching brand, the individual entities will maintain their legal and operational autonomy. Consequently, ECA Assurances will now be known as Heomi, ECA Entreprises as Heomi Entreprises, and ECA Patrimoine as Heomi Patrimoine. This organizational structure aims to preserve the specialized expertise of each activity while projecting a unified group image.
Operating across the entire insurance value chain for individuals, professionals, and businesses, Heomi is poised to embed this transformation for the long term, solidifying its position as a trusted and protective partner. The group, based in Lyon, serves 50,400 companies and 1.7 million policyholders, with 2,000 employees. [lyon-entreprises.com](https://www.lyon-entreprises.com/dirigeant/carnet/3eme-groupe-francais-de-protection-sociale-le-groupe-lyonnais-apicil-nomme-laure-olie-a-la-direction-de-la-strategie)
This rebranding initiative follows a period of strategic development for the group, which has consistently focused on innovation and adapting to market changes. [eca-assurances.com](https://eca-assurances.com/decouvrir-eca/) The company has a long history of developing tailored insurance solutions for individuals and professionals, including pioneering pet health insurance. [eca-assurances.com](https://eca-assurances.com/particulier/) The new identity is expected to further strengthen its market position and drive future growth.
