Lyon, December 24 – Picard, the renowned French frozen food retailer, is poised to inaugurate its 20th store in Lyon. The new establishment is slated to open by the end of the first quarter of 2026 and will be located in the city’s 3rd arrondissement.
Strategic Expansion in Lyon
The new Picard store will be situated at 120 Avenue Maréchal de Saxe. This location previously housed a Meilleurtaux.com agency, which has since relocated to 144 of the same street. This move marks a continued expansion for Picard, which already boasts a significant presence across all nine arrondissements of Lyon.
The real estate transaction was facilitated by the Thomas Broquet firm, specializing in commercial real estate. This strategic placement will be the fifth Picard outlet within the 3rd arrondissement alone. Existing stores in this area are located on Cours du Docteur Long, Avenue Lacassagne, Cours Lafayette, and Cours Gambetta, further solidifying Picard’s accessibility to residents.
Picard’s Dominance in the Frozen Food Market
Picard is a leading name in the frozen food sector in France, known for its wide array of products ranging from appetizers to desserts. The company’s consistent growth in urban centers like Lyon underscores its strong market position and consumer demand for high-quality frozen goods.
The decision to open a 20th store reflects a robust business strategy focused on increasing market penetration and convenience for its customer base. This expansion is part of a broader trend of retail chains optimizing their physical presence to complement online sales and enhance the overall shopping experience.
Impact on Local Commerce
The arrival of another major retailer like Picard can have several implications for the local commercial landscape. While it offers increased convenience for residents, it also contributes to the competitive environment for smaller, independent food retailers.
However, the presence of a well-established brand often acts as a draw, potentially increasing foot traffic in the immediate vicinity and benefiting other local businesses. The opening of this new store is expected to create new employment opportunities within the retail sector in the 3rd arrondissement.
Future Outlook for Picard in Lyon
With 20 stores, Picard will have a comprehensive network across Lyon, ensuring that a significant portion of the city’s population has easy access to its products. This extensive coverage is a testament to the brand’s popularity and its effective distribution strategy.
The company’s continued investment in physical stores, even in an era of growing e-commerce, highlights the enduring importance of brick-and-mortar retail, particularly for grocery and specialty food items where customers often prefer to see and select products in person.
The opening in early 2026 will be closely watched by industry observers and local residents alike, as Picard further cements its status as a key player in Lyon’s retail food market.
Source: https://actu.fr/auvergne-rhone-alpes/lyon_69123/lyon-le-leader-des-surgeles-picard-va-ouvrir-son-20e-magasin-en-ville-voici-ou_63614234.html
