Primaprix to Replace Monoprix on Rue Victor-Hugo in Lyon
Lyon, February 23, 2026 – A significant change is underway in Lyon’s retail landscape as the Monoprix store located at 27 Rue Victor-Hugo is slated for closure and will be replaced by Primaprix, a Spanish supermarket chain specializing in deeply discounted consumer goods. This development, confirmed by an article from Actu.fr, marks a strategic shift for the location, which has been a fixture for residents and tourists in the 2nd arrondissement since its opening in December 2022.
Monoprix Closure Part of Casino Group Reorganization
The Monoprix store, which offered approximately 6,000 product references across 180 square meters, is closing as part of a broader reorganization by its parent company, the Casino Group. The group has announced plans to restructure its national network of stores, impacting over 600 locations through either sales or closures. The Rue Victor-Hugo Monoprix is among these affected stores, signaling a change in the group’s local strategy within Lyon.
Primaprix: Ultra-Low Prices for Lyon Consumers
The incoming Primaprix chain is renowned for offering products at prices up to 70% lower than typical market rates, catering to consumers seeking value and managing budgets amidst rising living costs and inflation. This will be the second Primaprix establishment in Lyon, following the opening of a beauty products-focused store in the Part-Dieu shopping center in December 2024. The new city-center location will significantly bolster Primaprix’s presence in the region, providing a new option for shoppers.
Employee Job Security Ensured During Transition
A key aspect of this transition is the assurance regarding employee welfare. The Casino Group has confirmed that the change of ownership will not result in any layoffs. All seven employees currently working at the Monoprix store will retain their jobs, seniority, and working conditions under the new Primaprix management. This commitment aims to provide stability and continuity for the workforce during the operational shift.
Adapting to Evolving Consumer Needs
Despite its relatively short three-year existence and its initial positioning as a convenient local store, the Monoprix on Rue Victor-Hugo is being replaced due to evolving consumer preferences. The shift towards discount retailers like Primaprix reflects a broader trend of consumers prioritizing modernity and lower prices, especially in response to recent inflationary pressures and the increased cost of living. This adaptation is crucial for retailers to remain competitive and relevant in the current economic climate.
Key Details of the Transition:
- Location: 27 Rue Victor-Hugo, Lyon
- Outgoing Store: Monoprix
- Incoming Store: Primaprix (Spanish discount supermarket chain)
- Impacted Employees: 7 (all retaining employment)
- Reason for Change: Casino Group reorganization and evolving consumer demand for lower prices.
- Anticipated Opening: In the coming months.
The arrival of Primaprix is expected to provide Lyon residents with more affordable shopping options, while the seamless transition for employees offers a positive outcome amidst the broader retail sector adjustments.
Source: https://www.maison-travaux.fr/actualites/bonne-nouvelle-pour-chasseurs-bonnes-affaires-supermarche-ultra-bas-prix-installe-lyon-place-enseigne-preferee-francais-616434.html
