Lyon, January 15 – Université Claude-Bernard Lyon-I (UCBL) has undergone a significant transformation, officially rebranding itself as “Lyon-I Université” and unveiling a new visual identity. The change, effective at the beginning of 2026, sees the institution abandon its traditional orange color scheme in favor of a new logo featuring shades of red and pink.
New Identity Unveiled at New Year’s Ceremony
The revamped identity was presented during the President’s New Year’s wishes ceremony, hosted by Bruno Lina, on January 12, 2026, at the Auditorium de Lyon. This strategic move aims to modernize the university’s image and reinforce its presence within the academic landscape.
A Shift from Orange to Red and Pink
The most noticeable change is the new logo, which replaces the previous orange with a gradient of red and pink. This visual refresh is part of a broader effort to update the university’s brand and reflect its forward-looking vision.
Strategic Rebranding for the Future
The decision to rebrand as “Lyon-I Université” signifies a deliberate effort to streamline the university’s name and create a more distinctive and memorable identity. This change is expected to enhance the institution’s recognition both nationally and internationally.
President Lina’s Vision
President Bruno Lina, who led the unveiling, emphasized the importance of this new identity in aligning the university with its future aspirations. The rebranding is seen as a crucial step in the university’s ongoing development and its commitment to innovation and excellence.
Impact on the University Community
The rebrand is anticipated to foster a renewed sense of unity and pride among students, faculty, and staff. A new visual identity often symbolizes a fresh start and a collective commitment to shared goals and values.
Future Implications
While the immediate impact is a visual and nominal change, the rebranding could also signify deeper strategic shifts within the university, potentially affecting its academic programs, research initiatives, and community engagement efforts. Further details on these broader implications are expected to emerge as the university fully transitions into its new identity.
The university’s leadership believes that “Lyon-I Université” will better represent its mission and values, positioning it for continued growth and success in the years to come.
Source: https://www.aefinfo.fr/depeche/744092-lucbl-devient-lyon-i-universite-et-adopte-une-nouvelle-identite-visuelle
