Following the success of his first brand, Collège royal, launched in late 2022, French television personality Stéphane Bern has unveiled a new fashion line named “Paris Le Perche.” This collection, characterized by its “fun and urban” aesthetic, is produced in Portugal, with all conditioning and shipping operations handled from Nogent-le-Rotrou.
From Royal College to Paris Le Perche: Bern’s Expanding Fashion Endeavors
Stéphane Bern’s initial foray into fashion, Collège royal, already featured popular items such as socks adorned with dachshunds, a nod to his favorite dog breed. T-shirts from this line first appeared last year at his pop-up store located on Rue de l’Abbaye in Thiron-Gardais, near the entrance to the Royal and Military College museum.
The “Paris Le Perche” ready-to-wear collection was officially launched in September 2025. This new line, a direct reference to Stéphane Bern’s places of residence, includes unisex t-shirts ranging from XS to XXL, as well as a selection of tote bags. Items like socks and toile de Jouy aprons remain part of the Collège royal collection.
“Fun and Urban” for City and Countryside
Stéphane Bern describes “Paris Le Perche” as “fun, urban clothes for country folk, and which campaign for the city.” This playful description highlights the collection’s dual appeal, bridging the gap between urban sophistication and rural charm.
The collection’s development and graphic design are overseen by Bern’s partner, Yori Bailleres, who is actively involved in bringing the vision of “Paris Le Perche” to life. The choice of Portugal for manufacturing reflects a commitment to European production, while the conditioning and shipping from Nogent-le-Rotrou emphasize a local connection to the Perche region.
Production and Logistics: A European and Local Approach
The decision to manufacture the garments in Portugal underscores a strategic choice for quality and European craftsmanship. Once produced, the items are transported to Nogent-le-Rotrou, where they undergo the final stages of preparation before being dispatched to customers.
This logistical setup allows for efficient distribution while maintaining a strong link to the Perche region, an area deeply associated with Stéphane Bern and his various cultural and heritage initiatives. The local conditioning and shipping also contribute to the regional economy and employment.
Future Prospects and Brand Identity
The launch of “Paris Le Perche” signifies Stéphane Bern’s continued expansion in the lifestyle and fashion sector. The brand’s identity, rooted in a blend of urban flair and rural appreciation, is expected to resonate with a diverse customer base.
With the collection now fully available, “Paris Le Perche” aims to establish itself as a distinctive brand in the competitive fashion market, offering unique and personally inspired designs that reflect Stéphane Bern’s public persona and passion for French heritage.
