Régie Bayard and MALSH Property Strengthen Position in Lyon’s Property Management Market
Lyon, February 13, 2026 – Régie Bayard and MALSH Property have announced a new phase of development, marked by substantial growth in their activities and a reinforced territorial presence in the co-ownership property management market in Lyon and the Rhône-Alpes region.
In a press release dated February 11, 2026, the two entities reaffirmed their ambition to establish themselves as key players in the sector. Historically established in Lyon for 38 years, Régie Bayard continues its strategy of combining organic growth with controlled external development, while emphasizing proximity and the quality of client relationships.
Significant Portfolio Growth Anticipated
By the end of the year, Régie Bayard expects to manage over 5,300 co-ownership lots and approximately 180 buildings. This represents a 50% increase in its portfolio.
This dynamic is part of a strategy focused on several key areas:
- Strengthening a structured and demanding property management offering.
- Sustained support for co-ownerships in enhancing their assets.
- Maintaining an independent management model, described as agile in a changing market.
Consolidated Territorial Presence
Present in all nine districts of Lyon, in Villeurbanne, and the inner suburbs, Régie Bayard asserts its identity as an independent Lyonnaise player. This territorial presence is a cornerstone of its development strategy.
In August 2025, MALSH Property took a significant step by acquiring its offices located at 19 Quai Perrache, in the Lyon Confluence district. According to the press release, this decision reflects a commitment to long-term activity, while improving working conditions for teams and client reception.
Organization Based on Complementary Expertise
Beyond co-ownership management and rental management, the group also relies on MALSH Realty, which specializes in commercial real estate transactions and consulting in the Rhône-Alpes region. This commercial activity complements the residential offering and fosters internal synergies.
This organizational structure provides clients with a comprehensive offering that combines residential and commercial real estate. It also promotes, according to the company, the development of skills and career progression internally.
Development Prospects and Recruitment
In the current growth context, MALSH Property and Régie Bayard are exploring several development avenues. These include potential mergers with independent market players, the analysis of portfolios for acquisition, and the opening of new recruitment opportunities.
For Thomas Vantorre, President of MALSH, the challenge is to build solid and sustainable structures while maintaining client proximity and team commitment.
Through this strategy, the two entities aim to consolidate their position in the Lyon property management market, within a competitive environment marked by increasing regulatory and organizational changes.
The company notes that the property management sector is experiencing continuous evolution, requiring constant adaptation to new regulations and client expectations. The focus on quality of service and local presence is intended to differentiate them in a crowded market.
The expansion also aligns with the growing demand for professional and reliable property management services in a dynamic urban area like Lyon, where real estate development continues at a rapid pace.
The commitment to an independent model allows for greater flexibility and responsiveness to market changes, which is crucial for sustained growth and client satisfaction.
The integration of MALSH Realty’s commercial real estate expertise further enhances the group’s ability to offer a holistic approach to property management, catering to a wider range of client needs, from individual co-owners to corporate clients.
This strategic move is expected to create new employment opportunities within the group, contributing to the local economy and reinforcing its role as a significant employer in the region.
The companies are actively seeking talented professionals to join their growing teams, particularly in property management and real estate consulting roles, to support their expansion plans.
The long-standing presence of Régie Bayard in Lyon, coupled with MALSH Property’s strategic investments, positions them strongly for continued success and leadership in the regional property management industry.
The emphasis on client relationships and a comprehensive service offering is central to their strategy for long-term growth and market dominance in Lyon and the broader Rhône-Alpes region.
Source: https://www.lyon-entreprises.com/actualites/article/a-lyon-la-regie-bayard-et-malsh-property-renforcent-leur-position-sur-le-marche-du-syndic
