Paris, February 23, 2026 – Sahag Arslanian, the esteemed third-generation Antwerp jewelry house, has officially inaugurated its first Parisian boutique, strategically located at 30 avenue Matignon, just a stone’s throw from the Élysée Palace. The grand opening occurred during Haute Couture Fashion Week, a fitting backdrop for the simultaneous unveiling of the brand’s latest collection, aptly named “New Aura in Motion.”
A Strategic Parisian Presence
The new 40-square-meter establishment, situated conveniently close to the Hôtel Bristol, serves as a direct extension of Sahag Arslanian’s vision for high jewelry in the French capital. It seamlessly blends elegance, technical excellence, and a nuanced dialogue with the brand’s inherent stylistic codes. This expansion marks a pivotal moment for the house, which recently garnered recognition as “Best Hope” at the Monte-Carlo High Jewelry Grand Prix.
The timing of the boutique’s opening aligns with the introduction of new collections that underscore the brand’s meticulous attention to rare and exceptional colored diamonds. A fundamental tenet of Sahag Arslanian’s identity, the principle of interchangeability, is also prominently featured in these new designs.
“New Aura in Motion”: A Collection Defined by Innovation and Beauty
The “New Aura in Motion” collection is characterized by its refined forms, bold and luminous designs, and exquisite craftsmanship. Each piece is sculpted in 18-carat gold and adorned with exceptionally colored stones, meticulously selected according to the rigorous gemological standards of the Arslanian group and the Gemological Institute of America (GIA).
Iconographic elements from the initial “Aura in Motion” collections are subtly echoed throughout the new pieces, incorporating two-tone gold, colored diamonds, and the geometric lines of the stones.
Highlight Pieces from the Collection
- Interchangeable Diamond Bracelet: A standout piece is a new diamond bracelet, radiant with 1.90 carats of diamonds set in 18-carat gold. Its innovative design allows for the addition of colored diamonds through a discreet interchangeability system.
- Solitaire Toi et Moi Ring: This new ring features a rare 0.55-carat purplish-pink diamond at its center, complemented by 0.68 carats of side diamonds. The piece is conceived as a profound tribute to femininity.
- Large Diamond Hoop Earrings: These earrings offer a brilliant reinterpretation of classic hoops, with their entire surface adorned with dazzling diamonds.
Sahag Arslanian, a third-generation member of a family deeply rooted in the diamond industry for 70 years, expressed his creative intent: “My objective was to enrich the language of my collections, both technically and artistically.”
Arslanian Group: A Legacy of Diamond Expertise
The Arslanian group is a significant player in the international diamond sector. Its comprehensive operations encompass the manufacturing and trading of rough and polished diamonds, exceptional diamonds, and bespoke high-end jewelry.
Another notable feature within the new boutique is a set of eight interchangeable stones. This “constellation” of eight GIA-certified diamonds, ranging from Fancy Deep Brownish Yellow to Pear U-V, offers an endless array of light variations and personalization options.
“The house operates within the realm of high jewelry, but with this new ‘Aura in Motion’ collection, I wanted to broaden our vision towards greater versatility and accessibility, while remaining firmly anchored in an imaginary of absolute excellence,” added Sahag Arslanian, visibly proud of his inaugural boutique.
Source: https://fr.fashionnetwork.com/news/Sahag-arslanian-ouvre-une-boutique-a-paris-et-devoile-sa-nouvelle-collection-new-aura-in-motion,1803506.html
