Haribo Establishes Permanent Presence in Lyon with New Flagship Store
Lyon, Auvergne-Rhone-Alpes, France – Haribo, the iconic confectionery brand, is preparing to inaugurate its first permanent retail store in Lyon on April 18th, 2026. Located at 37 rue de la République, the new 135-square-meter commercial space marks a significant expansion for the company in the region, building on the success of previous temporary ventures.
From Pop-Up Success to Permanent Fixture
The decision to open a permanent store comes after two highly successful ephemeral operations conducted by Haribo in Lyon during 2024 and 2025. These temporary outlets garnered considerable public interest and demonstrated a strong demand for the brand’s products, paving the way for a more enduring presence in the city’s key commercial district.
A spokesperson for Haribo indicated that the new store will feature the “mixt for fun” concept, allowing customers to fully customize their candy selections. This interactive approach is expected to be a major draw, enhancing the shopping experience for confectionery enthusiasts of all ages.
Strategic Location in Lyon’s Commercial Heart
The chosen location on rue de la République places the Haribo store in a bustling commercial area, ensuring high foot traffic and visibility. This strategic positioning is anticipated to contribute significantly to the store’s success and further solidify Haribo’s brand presence in the French market.
Anticipated Impact on Local Retail Landscape
The opening of a major international brand like Haribo is expected to bring additional vibrancy to Lyon’s retail sector. Local businesses and residents alike are likely to benefit from increased consumer activity in the area. The store is projected to quickly find its audience, appealing to both long-time fans and new customers drawn to the unique “mixt for fun” concept.
Haribo’s investment in a permanent retail space in Lyon underscores the city’s growing appeal as a commercial hub and its importance as a market for international brands looking to connect directly with consumers.
Source: info-chalon.com
