Villeneuve-le-Roi, Val-de-Marne – Action, the renowned discount chain, is reinforcing its presence in the Val-de-Marne region with the upcoming opening of a new store in Villeneuve-le-Roi. The new establishment, spanning 884 square meters, is slated to open its doors to the public in December 2026, creating approximately twenty new job opportunities.
Strategic Location and Commercial Complementarity
The new Action store will be located on Avenue Le Foll, sharing a parking facility with a modernized Intermarché. This strategic placement is welcomed by the mayor of Villeneuve-le-Roi, Didier Gonzales (LR), who believes it will significantly complement the commercial landscape of the lower part of the town.
“The establishment of this brand will complete the commercial offering in the lower part of Villeneuve without entering into competition with small businesses in the city center,” stated Mayor Gonzales to actu Paris, emphasizing the distinct nature of Action’s offerings compared to local shops.
No Cannibalization of Local Businesses
Mayor Gonzales further clarified that there is no concern about the new Action store cannibalizing existing local businesses. “There is no question of cannibalization, because it is not the same offer,” he asserted, expressing satisfaction at having two major commercial anchors in his municipality. This move aligns with the ongoing renovation efforts in the lower part of the city, which also include modernization works at local colleges and high schools, alongside the commercial zone development.
Timeline and Economic Impact
The construction of the new retail space is expected to be completed by the end of September 2026, with interior fitting scheduled for October. The grand opening to the public is anticipated in December 2026. The creation of around twenty jobs is expected to provide a boost to local employment.
This expansion by Action is part of a broader trend of discount retailers, such as Gifi and Hema, experiencing significant success, often referred to as “crisis stores” that have become increasingly popular in the Île-de-France region.
Enhancing Local Services and Infrastructure
The arrival of Action is seen as a positive development that coincides with a wider municipal initiative to revitalize and modernize Villeneuve-le-Roi. Beyond the commercial benefits, the town is also investing in educational infrastructure, ensuring a holistic approach to urban development.
The new Action store is expected to attract a significant number of shoppers, providing residents with a wider array of affordable products and contributing to the overall economic dynamism of Villeneuve-le-Roi.
Further details regarding specific job application processes and exact opening events will be announced closer to the store’s inauguration.
