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LYON, France – A new player has entered the Lyon hearing care market. Kesako, a hearing aid brand founded by Oscar Benoit and Brieuc Villette, officially opened its first center in the city on October 6, 2026. The new facility is located in the heart of the Croix-Rousse district, a residential area known for its vibrant commercial activity.
A New Approach to Hearing Care
The company aims to differentiate itself in a highly competitive sector by focusing on a more accessible customer experience. Kesako seeks to reduce common barriers to hearing aid adoption, such as complex product offerings and a lack of transparency regarding pricing. By prioritizing clear, readable pricing and a simplified customer journey, the founders hope to make visiting a hearing center as natural as visiting a local optician.
Operational Details
The new center is open to clients from Tuesday to Saturday, between 10:00 AM and 7:00 PM. The choice of the Croix-Rousse district reflects the company’s desire to integrate hearing care into the daily lives of residents, positioning the center as a local, neighborhood-focused business rather than a strictly medical environment.
Commitment to Social Impact
Beyond its commercial goals, Kesako has implemented a social initiative: for every hearing aid adapted for a client, the company pledges to make a donation to an association. This first location in Lyon serves as a significant pilot project for the brand, allowing the founders to test their business model in the Auvergne-Rhône-Alpes region.
Market Context
The hearing care industry in France is currently characterized by intense competition between specialized networks, independent practitioners, opticians, and healthcare groups. Kesako’s strategy of adopting codes closer to traditional retail commerce than to clinical settings is intended to capture a growing customer base looking for simplicity and clarity.
The opening of the Croix-Rousse center marks a strategic step for Kesako as it establishes its presence in one of France’s largest metropolitan areas.
Source: Lyon Entreprises
