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PARIS – The 14th edition of the ‘Made in France’ trade fair, known as MIF Expo, is set to open its doors in Paris this Thursday, running through Sunday. The event is expected to attract over 100,000 visitors, showcasing the resilience and innovation of French industry, while drawing significant attention from political leaders ahead of the presidential election.
A Hub for French Innovation and Craftsmanship
The fair brings together approximately 1,000 exhibitors, with an 80% retention rate of businesses returning from previous years. This year’s edition places a special focus on the Normandy region and introduces a new ‘digital sovereignty village,’ highlighting French software, data management, and digital services. This comes at a critical time, as the organization notes that European entities lose 264 billion euros annually in investments to foreign competitors, primarily from the United States and China.
Fabienne Delahaye, founder and president of the salon, emphasized the growing public awareness regarding the negative impacts of deindustrialization. ‘The ‘made elsewhere’ approach costs us too much in terms of jobs, the environment, and the loss of expertise,’ Delahaye told AFP.
Political Engagement and Economic Concerns
The event is expected to host several prominent political figures. Minister of the Economy, Roland Lescure, is scheduled to inaugurate the fair on Thursday at 9:45 AM. Furthermore, several presidential candidates, including Jean-Luc Mélenchon and Marine Le Pen, are slated to visit on Friday.
Delahaye described the current national atmosphere as ‘agitated and anxious,’ marked by concerns over the cost of living and stagnant economic growth. She expressed hope that candidates would engage with the exhibitors and listen to the messages conveyed by the business community.
Accessible Pricing for Consumers
Addressing the current power-of-purchase crisis, the organizers have ensured that products remain accessible. ‘We wanted to keep prices affordable: toothbrushes for one euro, items under 10 or 20 euros… The idea is that everyone can, according to their means, participate in creating wealth in France,’ Delahaye concluded.
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