JUL to Open Exclusive Pop-Up Store in Paris for 10 Days
Paris, May 15, 2026 – Marseille rapper JUL is set to launch an exclusive pop-up store in the heart of Paris, coinciding with the release of his new album Oubliez-moi and his highly anticipated concerts at the Stade de France. The temporary boutique, named “Jul Store Paris,” will be open from today, Friday, May 15, until Sunday, May 24, 2026, located at 27 Boulevard Jules-Ferry in the 11th arrondissement.
This initiative marks a significant event for JUL’s fanbase, offering a unique opportunity to immerse themselves in the artist’s universe. The pop-up store is designed to be a central meeting point for fans, combining the launch of his new album, a wide range of merchandise, and the latest collection from his D&P brand.
JUL at Stade de France and New Album Release
The timing of the pop-up store’s opening is strategically aligned with two major events in JUL’s career. Today, May 15, 2026, not only marks the grand opening of the “Jul Store Paris” but also the release of his new album, Oubliez-moi. Furthermore, JUL is scheduled to perform two massive concerts at the iconic Stade de France on Friday, May 15, and Saturday, May 16, 2026. These concerts are expected to draw immense crowds, solidifying his status as one of France’s most popular rappers.
The store will operate daily from 10:00 AM to 8:00 PM, providing ample opportunity for fans to visit. This is not JUL’s first foray into temporary retail spaces in Paris; last year, he successfully set up a similar pop-up at Citadium on Boulevard Haussmann in the 9th arrondissement, demonstrating the effectiveness of this direct engagement strategy with his audience.
New D&P Collection and Exclusive Merchandise
Inside the “Jul Store Paris,” visitors will find the latest collection from D&P, the rapper’s official brand, “D’Or et de Platine.” The collection is expected to feature a variety of apparel and accessories, including T-shirts, sweatshirts, caps, socks, slides, and bucket hats, consistent with previous merchandise offerings. This provides fans with an exclusive chance to purchase items directly associated with the artist.
A major highlight of the pop-up store will be the availability of his new album, Oubliez-moi. Fans will be able to purchase the freshly released album directly at the store, allowing them to be among the first to own his latest work and take home a piece of this significant moment in his career.
A Complete Experience for Fans
The opening of the pop-up store is more than just a retail event; it’s an extension of the overall experience surrounding JUL’s concerts and album release. By creating this physical space, the artist aims to offer his fans a comprehensive weekend centered around his artistic universe. Attendees can enjoy his live performances, acquire his new music, and purchase exclusive merchandise, all within a concentrated period.
This strategic move underscores JUL’s understanding of his dedicated fanbase and his commitment to providing them with unique and memorable interactions. The combination of a new album, major concerts, and an exclusive retail experience is set to create a vibrant atmosphere in Paris for the next ten days.
Practical Information
- Event: JUL Store Paris
- Address: 27 Boulevard Jules-Ferry, 75011 Paris
- Dates: From Friday, May 15, to Sunday, May 24, 2026
- Hours: 10:00 AM to 8:00 PM daily
Source: jds.fr
