La Blanchisserie by Hôtel Mahfouf and Alpro: A Pop-Up Lifestyle and Plant-Based Event in Paris
Hôtel Mahfouf and Alpro are joining forces to present ‘La Blanchisserie’, a unique pop-up event that combines fashion and plant-based pleasures. This ephemeral experience will take place in Paris on June 27 and 28, 2026, and is open to everyone upon registration. The program includes a plant-based bar, a coffee shop, sample sales, and exclusive prototype sales from Hôtel Mahfouf.
What to Expect at La Blanchisserie?
For two days, Paris will host a pop-up experience like no other. ‘La Blanchisserie de l’Hôtel Mahfouf by alpro’ brings together the fashion universe of the brand founded by Lena Mahfouf and Alpro’s commitment to plant-based products in a single lifestyle space. This temporary event, open to all upon registration, offers an experience at the crossroads of shopping and tasting, designed to immerse visitors in a friendly and relaxed atmosphere. This type of lifestyle pop-up event has become an essential format for brands looking to create a direct link with their community.
Event Highlights:
- Plant-Based Bar & Coffee Shop: Alpro will offer free tastings of its best plant-based beverage recipes.
- Exclusive Fashion Sales: Hôtel Mahfouf will feature a selection of timeless clothing in sample sales, as well as exclusive prototypes from the brand.
- Animations & Surprises: Throughout the weekend, visitors can discover additional activities and surprises. Stay updated by following @hotelmahfouf, @lenamahfouf, and @alpro on social media.
How to Attend?
Entry to La Blanchisserie by Hôtel Mahfouf is free upon prior registration. The exact address and access details will be communicated via the organizers’ social media channels. It is highly recommended to follow @hotelmahfouf, @lenamahfouf, and @alpro on social platforms to stay informed.
For travel to the event, Parisian public transport is the most practical solution to avoid parking constraints in the capital. The Metro, RER, and buses efficiently serve most Parisian neighborhoods on weekends.
Our advice: Prioritize public transport to get to La Blanchisserie. Remember to check the exact address communicated on Hôtel Mahfouf’s social media before you leave.
Important Information:
- Dates: Friday, June 27, 2026, and Saturday, June 28, 2026.
- Location: Paris (exact address to be announced via social media).
- Cost: Free entry upon registration. Plant-based drinks from Alpro are free during tasting. Clothing and prototypes are sold at varying prices during sample sales.
- Target Audience: Adults, friends, interested in original, modern, urban, fashion, trends, gastronomy, and summer season events.
Contact & Social Media:
For more information, follow the official accounts:
- @hotelmahfouf
- @lenamahfouf
- @alpro
Source: jds.fr
