Editorial Note: This article was rewritten using Artificial Intelligence (AI) based on original, verified sources. The accompanying images were upscaled with the assistance of AI. Any resemblance of figures in the images to real persons is entirely coincidental. Brands and logos depicted are the property of their respective owners and do not imply official endorsement or affiliation.
The Lyon Motor Show has officially announced its return to Eurexpo, scheduled to take place from September 22 to 26, 2027. Following the success of the Paris Motor Show, which attracted over 518,000 visitors, the Lyon event is positioning itself as a key fixture in the national automotive calendar for 2027.
A New Visual Identity: ‘Road to Emotion’
Organized by GL events, the 2027 edition introduces a completely redesigned visual identity. Developed by the agency Nouveau Monde, the new branding features a stylized ‘A’ logo, structured with sharp, forward-leaning lines that evoke the sensation of a road in motion. The campaign is further defined by the bold signature: ‘Road to Emotion’.
Anne-Marie Baezner, General Manager of the Lyon Motor Show, emphasized that the goal for 2027 is to create an inspiring space where visitors can discover, compare, test, and experience the passion of the automotive world. The new visual charter aims to place emotion and the driving experience at the heart of the event.
Building on Past Success
The show’s strategic evolution follows the strong performance of the 2025 edition, which solidified its reputation as a major automotive gathering. Key highlights from 2025 included:
- Nearly 100,000 visitors over five days.
- A record presence of 55 brands.
- The unveiling of over 50 new models.
For the upcoming 2027 event, organizers plan to maintain the format that has defined the show’s success: harmonized stands to showcase vehicles, extensive dynamic testing opportunities, and a dedicated ‘Prestige Universe’ for supercars and hypercars.
Filling the Gap
With 2027 being an alternating year without the Paris Motor Show, the Lyon Motor Show is set to serve as the primary national automotive event in France. Further details regarding the program, exclusive previews, and special animations are expected to be unveiled in the coming months.
Source: Automobile Magazine
