New Action Store in Lyon 8th Draws Crowds with Ultra-Low Prices
Lyon, April 17 – A new Action store, located on Avenue Berthelot in Lyon’s 8th arrondissement, opened its doors on April 16, 2026, attracting hundreds of eager shoppers. The discount retailer, known for its extensive range of affordable products, saw queues forming even before its 8:30 AM official opening, highlighting the local demand for budget-friendly shopping options.
The store, which occupies the former site of a Netto supermarket at 322 Avenue Berthelot, is the third Action location within Lyon’s city limits, following successful openings in Vaise and Gerland. Its strategic placement near the Bachut-Mairie du 8e tram stop makes it easily accessible for residents of the Berthelot-Bachut area.
High Demand for Affordable Goods
Upon opening, the 990-square-meter sales floor was quickly filled with customers, many of whom are local residents looking to manage their household budgets more effectively. “I’m delighted to have found Kit Kats for my sister,” shared Catherine, a local resident, proudly displaying her confectionery purchase. Another shopper, Loubna, was seen filling her cart with groceries, indicating that for some, Action serves as a primary source for weekly food shopping.
The opening reflects a broader trend of consumers seeking value amid rising cost-of-living pressures in Lyon. Action’s business model, which emphasizes “mainly everyday items,” appears to resonate strongly with the community.
Extensive Product Range at Unbeatable Prices
The new Action store boasts approximately 6,000 different products across 14 categories. A significant draw is its pricing strategy: nearly 1,500 items are priced under €1, and the majority of products retail for less than €2. This aggressive pricing is a key factor in attracting a diverse customer base.
Popular sections include:
- Hygiene and beauty products: Attracting a wide range of customers, from students to retirees.
- Snacks and sugary drinks: Fast-moving items, often prominently displayed.
- Home decor, rugs, and accessories: Offering affordable options for refreshing living spaces.
One customer mentioned taking advantage of the opening to redecorate her apartment with new rugs and artificial flowers, noting their unbeatable prices despite not being entirely realistic. The spacious toy section also proved popular with younger visitors, often leading to negotiations with their parents.
Impact on Local Shopping Habits
The arrival of Action on Avenue Berthelot is expected to alter the commercial landscape of the Berthelot-Bachut intersection. While the previous Netto offered traditional groceries, Action’s focus on non-food items at very low prices provides a different shopping experience. Many residents are anticipated to combine their shopping, utilizing the nearby Intermarché for essential groceries and the new Action store for complementary items, promotions, and impulse buys.
Recognized as France’s favorite brand in 2024, Action’s expansion in Lyon reinforces its strong market presence. The store operates from 8:30 AM to 8:00 PM, Monday through Saturday, and is closed on Sundays. Its convenient location and attractive pricing suggest it will quickly become a regular destination for many residents of the 8th arrondissement.
Quick Facts:
- Location: 322 Avenue Berthelot, Lyon 8th arrondissement
- Opening Date: April 16, 2026
- Size: 990 square meters
- Product Range: Approximately 6,000 items across 14 categories
- Pricing: Nearly 1,500 products under €1, majority under €2
- Accessibility: Near Bachut-Mairie du 8e tram stop
This new establishment is set to redefine the shopping experience in the neighborhood, offering residents a convenient and affordable option for a wide array of goods.
Source: https://www.maison-travaux.fr/actualites/ouverture-dun-nouveau-magasin-action-a-lyon-1-500-produits-a-moins-de-1-e-et-une-majorite-darticles-a-moins-de-2-e-622961.html
