Lyon, April 16 – Discount retailer Action has officially opened its new store on Berthelot Avenue in Lyon’s 8th arrondissement today, April 16th. This highly anticipated opening marks the third inner-city location for the Dutch chain, further expanding its presence in the metropolitan area.
Strategic Location and Retail Transformation
The new Action store is situated in the former premises of a Netto supermarket, which closed on May 25th of last year. This transformation signifies a notable shift in the local retail landscape. While Netto primarily offered food products, Action will focus on everyday items such as home décor, DIY supplies, hygiene products, and a limited selection of snacks and beverages.
“This change of signage marks a notable evolution for local residents. If Netto allowed them to do their grocery shopping, this will no longer be the case with Action,” stated a local report. The new store spans 990 square meters, offering a wide array of products at reduced prices, consistent with the brand’s successful concept.
Meeting Local Demand for Affordable Goods
Action’s continued expansion in Lyon, following recent openings in the 7th and 9th arrondissements, responds to a strong local demand for affordable goods. The brand’s success is largely attributed to its attractive pricing strategy, with nearly 1,500 products priced under one euro and over two-thirds under two euros. This varied offering is particularly appealing to budget-conscious consumers.
The store is expected to attract a significant number of shoppers, similar to the high traffic experienced at other Action locations in areas like Gerland, Vaise, and Part-Dieu. The opening is seen as a positive development for residents seeking value for money on a wide range of household necessities.
Impact on the Local Community
The arrival of Action on Berthelot Avenue is expected to transform the commercial dynamics of the neighborhood. While it will no longer offer the full grocery shopping experience of its predecessor, the store will provide a convenient option for residents to purchase essential household items at competitive prices.
This opening is part of a broader trend of discount retailers expanding their footprint in urban centers, catering to evolving consumer preferences for affordability and convenience. The store’s presence is likely to generate increased foot traffic in the area, potentially benefiting other local businesses.
Future Outlook for Action in Lyon
Action’s continued growth in Lyon underscores the city’s appeal to international retailers and the strong consumer demand for its particular brand of discount shopping. The company’s strategy of establishing multiple inner-city locations aims to enhance accessibility for a wider customer base.
The success of this new store on Berthelot Avenue will be closely watched as it integrates into the local community and contributes to the ongoing evolution of Lyon’s retail environment. The brand’s commitment to offering diverse products at low prices is expected to resonate well with residents of the 8th arrondissement and beyond.
Source: https://actu.fr/auvergne-rhone-alpes/lyon_69123/lyon-ce-magasin-action-tres-attendu-des-habitants-ouvre-dans-ce-quartier-on-vous-dit-tout_64144158.html
