Lyon, July 21, 2026 – The Confluence Commercial and Leisure Centre in Lyon has welcomed a new Adidas store, which officially opened its doors on Monday, July 20, 2026. Located on level 1, the 245 sq m space introduces the brand’s latest retail concept, ‘Home of Sport’, also known as a ‘Brand Concept Store’. This new generation format is designed to provide an immersive experience centered around sportswear and lifestyle.
Adidas ‘Home of Sport’ Concept Store Enhances Confluence Offering
The arrival of Adidas further enriches the commercial landscape of the Confluence Centre, which has been undergoing significant renewal in recent months. This dynamic includes the successive opening of new brands that combine major international names, premium retailers, and unique concepts. The ‘Home of Sport’ concept aims to cater specifically to a young and urban clientele, offering a curated selection of sportswear and lifestyle products.
Situated strategically between the Rhône and Saône rivers, the Confluence Commercial and Leisure Centre is a premier shopping and entertainment destination in the Auvergne-Rhône-Alpes region. For over a decade, it has established itself as a key player in the constantly evolving Confluence district. The new Adidas store reinforces the fashion appeal of a site that already benefits from high foot traffic and excellent accessibility.
A Diverse Commercial and Leisure Hub
Beyond its fashion and sports offerings, the Confluence Commercial and Leisure Centre is distinguished by the richness of its three-level layout. The centre features approximately thirty restaurants, ten of which boast panoramic terraces with views of the Saône, providing a gourmet break in a privileged setting within Lyon. Exclusive brands to Lyon and unique leisure activities further enhance the visitor experience.
This latest Adidas opening is part of a broader strategy to diversify and refresh the centre’s commercial offerings. It complements an ecosystem of carefully selected brands, designed to meet the expectations of an urban clientele seeking quality, trends, and experiences. The Confluence district, in continuous development, thus continues to affirm its position as a vibrant living and shopping area within the Lyon metropolitan area.
The store’s opening marks another step in the Confluence Centre’s commitment to providing a dynamic and attractive environment for both shoppers and leisure seekers. With its modern design and focus on an immersive customer experience, the Adidas ‘Home of Sport’ store is expected to become a popular destination for sports enthusiasts and fashion-conscious consumers alike.
