Sirha Pizza World to Launch at Sirha Lyon 2027, Revolutionizing the Pizza Sector
Lyon, July 17, 2026 – The 23rd edition of Sirha Lyon, the global Food Service event, is set to introduce a major new feature: Sirha Pizza World. This entirely dedicated sector will run from January 21 to January 25, 2027, at Eurexpo Lyon in Chassieu, and is designed to cater to all professionals within the burgeoning pizza industry.
The creation of Sirha Pizza World is a collaborative effort with Julien Panet, founder of France Pizza and President of the French Pizzeria Association. This new hub aims to be a central meeting point for all stakeholders in the pizza value chain.
A Strategic Evolution for Sirha Lyon
Sirha Lyon, a long-standing fixture in the global Food Service industry, is undergoing a significant architectural transformation for its 23rd edition, refocusing on major professional sectors. Sirha Pizza World is one of the most anticipated additions, established to consolidate all aspects of the rapidly growing pizza industry in one location.
Julien Panet, a respected expert in pizza development, has been instrumental in shaping this new pole. His extensive experience, garnered from nearly 15 years as founder of France Pizza magazine-a leading publication for pizza, pasta, and Italian cuisine-and his role as President of the French Pizzeria Association, makes him an invaluable asset to the Sirha Food ecosystem. Panet’s mission is to help construct a professional space that highlights the expertise, innovations, and talents within the sector, reflecting a shared ambition to structure and provide an international showcase for this expanding field.
This development underscores Sirha Lyon’s ability to adapt to market changes, identify high-potential sectors, and provide them with a platform commensurate with their challenges. The event, held in Auvergne-Rhône-Alpes, has been a pivotal gathering for the global Food Service industry for decades.
A Dynamic Market Driving International Food Service
Pizza has evolved beyond a mere fast-food item; it now represents one of the most profitable and agile segments of the food industry. Global market estimates for pizza stand at 145 billion dollars, with France ranking as the second-largest consumer worldwide, boasting a domestic market exceeding 8 billion euros in turnover. More than 50% of sales are now generated through delivery or takeout, indicating a profound shift in consumption patterns.
This dynamism is further fueled by the diversification of formats and concepts. From Neapolitan to contemporary, focaccia, pizza in teglia, and pizza in pala, the industry continuously innovates. This attracts a wide array of professionals, including manufacturers of cooking equipment, ingredient suppliers, packaging specialists, and pizzeria chains looking to accelerate their growth. Sirha Lyon’s decision to create a dedicated business hub, designed as a meeting and exchange point for this entire professional ecosystem, directly addresses these needs.
Over the five days of the exhibition, Sirha Pizza World will feature a comprehensive program structured around several complementary axes:
- 100% Dedicated Exhibitor Offer: Showcasing cooking equipment, ingredients, packaging, solutions, and services, with an international concentration of specialized players.
- Dedicated Pizza Stage: Hosting competitions and demonstrations throughout the event.
- Thematic Restaurant: An integrated restaurant within the pole offering an immersive experience.
The anticipated visitor numbers further underscore the significance of this new pole. Sirha Food already boasts over 46,700 contacts in agro-food processing and 15,200 contacts in distribution, including several thousand executives and decision-makers directly involved in the pizza industry. This presents considerable business potential for exhibitors participating in this unprecedented space.
Practical Information for Attending Sirha Lyon 2027
Sirha Lyon 2027 will take place from Thursday, January 21, to Monday, January 25, 2027, at Eurexpo Lyon, located in Chassieu, in the eastern suburbs of Lyon. The venue is accessible by public transport from the city center, notably via Metro Line D (Gare de Vénissieux station, followed by a shuttle) or directly by car via the A43 motorway. On-site parking facilities are available for visitors traveling by personal vehicle.
Source: jds.fr
