Exclusive Summer Collaboration: SO/ Paris and La Samaritaine
From July 1 to August 31, 2026, the prestigious SO/ Paris hotel and the historic department store La Samaritaine are joining forces for an exclusive summer collaboration. This unique partnership, inspired by the ‘Bons Baisers de la Samaritaine’ campaign, promises visitors an unprecedented way to experience Paris this summer, combining refined hospitality, high fashion, and the quintessential French art de vivre.
An Unmissable Summer Rendezvous in the Capital
For summer 2026, two iconic Parisian addresses are uniting their worlds to offer an interactive and immersive experience that goes beyond the ordinary. SO/ Paris, a five-star hotel renowned for its collaborations with the fashion industry, and La Samaritaine, a historic department store in the heart of the city, are celebrating the spirit of vacation and French elegance through a meticulously designed operation.
Interactive Experiences and Exclusive Gifts
Upon arrival, hotel guests are invited to collect a token from the Guest Relations team to try their luck at a claw machine located in the lobby. In a festive and summery atmosphere, everyone has the chance to win one of the many gifts conceived jointly by both establishments. This offers an original and playful welcome for travelers arriving in Paris’s 1st arrondissement.
To extend the escapism, the SO/ Paris lobby transforms into a true travel-themed setting inspired by the world of postcards. A specially designed library features a giant postcard, carefully selected accessories, and items from La Samaritaine and the Boutique de Loulou. This decor, deeply rooted in the creative energy of Paris, invites visitors to capture the moment and share their stay as they would send a postcard to loved ones.
Prizes, Personal Shopping, and Experiential Luxury
The lobby’s claw machine ensures visitors don’t leave empty-handed. Among the numerous treats to be won are:
- La Samaritaine gift cards
- Stays at SO/ hotels worldwide
- Exclusive tote bags
- Pouches
- Notebooks
- Boxes of confectionery
- And many other surprises
Beyond the game, the experience extends directly into the hotel’s rooms and suites. Each guest will find a personalized postcard and an exclusive invitation to a tailor-made shopping experience at La Samaritaine. This voucher for a complimentary appointment at L’Appartement, the department store’s personal shopping area, provides personalized guidance from fashion and luxury experts in a confidential and privileged setting.
Through this collaboration, SO/ Paris and La Samaritaine affirm a contemporary vision of luxury, one that is immersive and deeply rooted in the capital’s creativity. Between sophisticated hospitality, fashion discovery, and shared moments, the operation appeals to both travelers staying in Paris and Parisians eager to rediscover their city from a new perspective this summer.
Practical Information
Location: SO/ Paris, 75000 Paris
Dates: From Wednesday, July 1, 2026, to Monday, August 31, 2026
For more details, visit: 🔗 jds.fr/paris
