Macaron Day in Paris: The 21st Edition with Pierre Hermé for Princesse Margot Association
For its 21st edition, Macaron Day will be celebrated on Friday, March 20, 2026, in Paris. Maison Pierre Hermé Paris is once again partnering with the Princesse Margot association to transform gourmet indulgence into a charitable act. The program includes in-store donations, online fundraising, and a charity run organized with the Food Runners Club Paris on Sunday, March 22.
The Macaron Day Returns to Paris for a 21st Charitable Edition
Initiated in 2005 by Pierre Hermé, March 20 has become known over the years as Macaron Day, a date now etched in the calendars of gourmands throughout France. In Paris, this annual celebration coincides with the arrival of spring and, once again this year, takes on a resolutely charitable dimension. In Île-de-France, in the department of Paris, Maison Pierre Hermé renews its commitment alongside the Princesse Margot association, which supports children with cancer and their families throughout the ordeal of illness.
Founded in 2012 in homage to his daughter Margot, the association has, in more than ten years, provided care for over 9,500 children and support for more than 1,000 families each year. Its actions include improving living conditions in hospitals, welcoming relatives to the Marg’home parents’ house, and supporting medical research. The objective: to offer moments of respite, dreams, and escape to these families going through a difficult period.
A Charity Race and In-Store Donations to Support Princesse Margot
This 21st edition of Macaron Day features several charitable initiatives, designed to allow as many people as possible to participate in fundraising. In-store, the principle is as simple as it is delicious: 1 donation = 1 macaron, from Friday, March 20 to Sunday, March 22, 2026. For those who prefer to act from home, online donations are possible on pierreherme.com from March 20 to April 20, 2026.
A highlight of this edition is a charity race organized in partnership with the Food Runners Club Paris on Sunday, March 22, 2026. This sporting and committed initiative allows participants to run through the streets of Paris while contributing to a cause that supports sick children and their families. Here is a summary of the planned events:
- Friday, March 20, 2026: Macaron Day, launch of the in-store edition (1 donation = 1 macaron)
- From March 20 to March 22, 2026: Solidarity operation in Pierre Hermé Paris boutiques
- Sunday, March 22, 2026: Charity race with the Food Runners Club Paris
- From March 20 to April 20, 2026: Online donations on pierreherme.com
How to Participate and Support the Cause
There are several ways to contribute to this noble cause and enjoy delicious macarons:
1. In-Store Donations
Visit any Pierre Hermé Paris boutique between March 20 and March 22, 2026. For every donation made, you will receive a macaron. This is a perfect opportunity to indulge your sweet tooth while making a difference in the lives of children battling cancer.
- Dates: March 20 – March 22, 2026
- Location: Pierre Hermé Paris boutiques across Paris
- Action: Make a donation, receive a macaron
2. Online Donations
If you cannot visit a boutique, you can still participate by making an online donation. The online fundraising campaign will run for a full month, providing ample opportunity to contribute.
- Dates: March 20 – April 20, 2026
- Website: pierreherme.com
- Action: Donate online to support Princesse Margot
3. Charity Run with Food Runners Club Paris
For those who enjoy combining sport with charity, the Food Runners Club Paris is organizing a special race. Join fellow runners in the streets of Paris to raise awareness and funds for Princesse Margot.
- Date: Sunday, March 22, 2026
- Organizer: Food Runners Club Paris
- Action: Participate in the charity run
About Princesse Margot Association
Princesse Margot is a beacon of hope for children with cancer and their families. The association’s comprehensive support system includes:
- Hospital Support: Improving the daily lives of children during their hospital stays.
- Family Accommodation: Providing a welcoming home (Marg’home) for families close to treatment centers.
- Medical Research: Funding crucial research to advance treatments and find cures for pediatric cancers.
- Moments of Joy: Organizing activities and events to offer children and their families much-needed moments of joy and escape from the challenges of illness.
By participating in Macaron Day, you are directly contributing to these vital services, helping to bring comfort, support, and hope to thousands of children and their loved ones.
Contact and Further Information
For more details on Macaron Day, the Princesse Margot association, or how to get involved, please visit the official websites or contact the organizers:
- Pierre Hermé Paris: pierreherme.com
- Princesse Margot Association: [Please insert actual website if available in raw data, otherwise leave as placeholder]
- Food Runners Club Paris: [Please insert actual website if available in raw data, otherwise leave as placeholder]
Join us in making this 21st edition of Macaron Day a resounding success for a cause that truly matters. Your generosity can make a significant difference.
Source: jds.fr
