Lyon, July 20, 2026 – Sirha Lyon 2027, the global food service event, is set to unveil a significant new addition: ‘Sirha Pizza World.’ This dedicated sector, focusing on the burgeoning pizza industry, will be a central feature of the 23rd edition of the exhibition, scheduled from January 21 to 25, 2027, at Eurexpo Lyon in Chassieu.
Sirha Pizza World: A New Hub for the Pizza Industry at Sirha Lyon
The introduction of Sirha Pizza World marks a strategic evolution for Sirha Lyon, which is restructuring its exhibition around key professional sectors. This new space is designed to be a comprehensive business hub, bringing together all stakeholders in the rapidly expanding pizza value chain.
This initiative is being developed in collaboration with Julien Panet, founder of France Pizza magazine and President of the French Pizzeria Association. Panet joins the Sirha Food ecosystem as a pizza development expert, tasked with curating a professional space that highlights industry expertise, innovations, and talent. This partnership underscores a shared ambition to structure and provide an international platform for a sector experiencing significant growth.
For decades, Sirha Lyon has been a pivotal event for the global food service industry in Auvergne-Rhône-Alpes. The creation of Sirha Pizza World for the 2027 edition exemplifies the fair’s adaptability and commitment to evolving with market trends, by identifying high-potential sectors and giving them a prominent platform.
A Dynamic Market Driving International Food Service
Pizza has transcended its origins as a simple fast-food item to become one of the most profitable and agile segments in the food sector. Global market estimates for pizza stand at 145 billion dollars, with France ranking as the second-largest consumer worldwide, boasting a domestic market exceeding 8 billion euros in revenue. Over 50% of sales are now generated through delivery or takeout, reflecting a profound shift in consumer habits.
This dynamism is further fueled by the diversification of formats and concepts. From Neapolitan to contemporary, focaccia, pizza in teglia, and pizza in pala, the industry continuously innovates. This attracts a wide array of professionals, including manufacturers of cooking equipment, ingredient suppliers, packaging specialists, and pizzeria networks seeking to accelerate their development. Sirha Lyon’s decision to create a dedicated business hub aims to address these needs, serving as a meeting and exchange point for this entire professional ecosystem.
What to Expect at Sirha Pizza World
Over the five days of the exhibition, Sirha Pizza World will offer a rich program structured around several complementary axes:
- 100% Dedicated Exhibitor Offer: Featuring cooking equipment, ingredients, packaging, solutions, and services, with an international concentration of specialized players.
- Dedicated Pizza Stage: Hosting competitions and demonstrations throughout the fair.
- Integrated Thematic Restaurant: Providing an immersive experience within the hub.
The anticipated visitor numbers further highlight the significance of this new sector. Sirha Food already boasts over 46,700 contacts in agri-food processing and 15,200 contacts in distribution, including thousands of executives and decision-makers directly involved in the pizza industry. This presents considerable business potential for exhibitors within this unprecedented space.
Practical Information for Attending Sirha Lyon 2027
Sirha Lyon 2027 will take place from Thursday, January 21, to Monday, January 25, 2027, at Eurexpo Lyon, located in Chassieu, in the eastern suburbs of Lyon. The venue is accessible by public transport from the city center, notably via metro line D (Gare de Vénissieux station, followed by a shuttle service), or directly by car via the A43 motorway. On-site parking is available for visitors traveling by personal vehicle.
Source: Eurexpo Lyon, JDS.fr
